What Do The Most Popular Youtube Channels Have In Common?

A decade ago, you lot may have thought of YouTube every bit your source of true cat video content or glory interviews. It was an easy way to accidentally kill a few hours in a content rabbit hole, only for many people, it wasn't much more than than a source of entertainment or lark. Today, that's not the example. The YouTube of 2021 is much more than than just an outlet to turn to when yous're procrastinating—it'southward an essential marketing channel, a source of educational and informative content, and a method many people utilise to connect with others effectually the world.

As a brand or content creator, YouTube's evolution over fourth dimension means that it's more important than always to put some thought behind your video marketing strategy and begin to apply this channel (if you haven't already). But, it tin also be difficult to keep upwards with trends and to understand what people actually want to watch. That's where we come in.

We dove into the latest data from both YouTube itself and Statista to detect out what people are watching on YouTube in 2021. Which topics are trending? What style of video works best? Then, we went even more granular. What'southward the most common opening line for a vlog? And how practise these trends compare to our last installation of this article from dorsum in 2019? Every bit you'll run into in the paragraphs that follow, while much has stayed the same in the last two years, nosotros've also seen some new concepts enter the scene.

Without further ado, here's what audiences are watching nigh on YouTube in 2021.

Music videos and content for kids still top the charts of most-watched videos always.

When we look at the most watched videos on YouTube in 2021, every single video in the top x is either a music video or a children'south vocal. Why? When yous call up about it, both of these types of content have virtually infinite replay value. If you watch an educational video or even a vlog from your favorite content creator, chances are you'll only watch it a single fourth dimension—maybe twice if you're especially invested.

Music videos, on the other hand, tin can be played over and over again. Many people don't even watch the video itself; they simply throw the video on in the groundwork for the sound. Kids' videos operate the same fashion. If yous've ever met a toddler with a favorite song or dance, y'all know only how many times they'll beg to hear it earlier information technology gets sometime.

What does this mean for you lot?

Music is a key chemical element of whatsoever successful YouTube marketing strategy. Hither's what y'all should consider for your own content.

When you create content, pay careful attention to the music you use in the background. If possible, make the music a fundamental office of the experience and so that it can fit into a music playlist without being too distracting.
Go along your video ads brusk, keeping in mind that your advertising may play as people are trying to heed to music. The less you lot interrupt their experience, the more likely they are to have a positive experience with your advertizement.
If your products or services take anything to do with music, YouTube is a great place for your content to alive. Consider creating playlists to attract new listeners.

Yoga content continues to boom.

Yoga videos were already popular before 2020 left many of us to effigy out at-home workouts, simply unsurprisingly, the pandemic did boost yoga-related content. Bank check out the graph below, which shows the way that the YouTube yoga community was growing steadily for the last few years until a steep uptick in 2020.

This isn't surprising at all—yoga is a class of exercise and a method to reduce stress and increase mindfulness, both of which were helpful for navigating the challenges brought about by COVID-19. Already popular channels like Yoga with Adrienne continued to grow, while new yogi creators also joined the scene.

YouTube'south analysts explicate: " This group is made up of yoga practitioners who share workouts, also every bit a diverse range of salubrious living practices, including guided meditations. While views of this community accept grown every year for the past v years, there was a significant bump in 2020 — views increased over 165% from 2019 to 2020 — every bit pandemic-affected audiences transitioned to at-abode workouts and looked to yoga creators to help them regulate their physical and emotional needs ."

Interestingly, there are also trends within the yoga content to take annotation of. First, many of the yoga videos on YouTube are aimed at beginners, hinting at video'due south ability to bring someone upwardly to speed on a new topic or hobby. Second, many creators in the yoga community frame their videos for a specific context using the title format, "Yoga for ____." Popular examples are "Yoga for Slumber," "Yoga for Beginners," and "Yoga for Back Pain."

What does this hateful for you?

Start, consider the concept of "beginners." Are there beginners in your own manufacture or niche that y'all can appeal to? Brands ofttimes focus on making content for their existing audience, which presumably already has some interest or understanding of their products or services. But, every bit nosotros've seen with the yoga trend, at that place'due south an opportunity to connect with a new audience that may need an introduction before they're hooked on your content.
Utilize the "Yoga for ____" concept to your manufacture past including a specific context in your videos' titles. Fill in the blank with who you're trying to reach, the problem your product or service solves, or other defining characteristics that someone might be searching for on Google or YouTube.
Think about how the pandemic has afflicted your industry and whether y'all can lean into any topics that might exist tiptop-of-listen. For fitness studios and yoga practitioners, at-domicile workouts are the obvious solution to meet viewers where they are in 2021. There may be an opportunity to observe this type of alignment in your own industry, too.

Vlogs and "Mean solar day in the Life" videos appeal to our desire for connection.

Vlogging is far from a new concept, simply it continues to dominate on YouTube. Vlogs are useful in helping audiences feel connected to content creators (and even to other members of that creator'southward audition). These videos tin also serve every bit inspiration for people looking to change their lifestyle or emulate a certain type of day. For this purpose, "Twenty-four hours in the Life" fashion vlogs are especially popular.

Since vlogging has been popular on YouTube for so long, the data surrounding vloggers goes a picayune deeper than but trending topics. Specifically, YouTube's data team dug into over a million vlogs to observe out what the most popular opening phrase is, both for all of YouTube in general and when you narrow downwardly into specific YouTube communities.

Overall, "Hey guys" is the most pop opening line for a vlog, with over 36% of the videos analyzed using that opener. Hither's the total listing of the top five:

Hey guys
What's up
Good morning
How-do-you-do guys
All correct

At this link, you can see a fascinating timeline of how these most popular openings take shifted over the terminal x years, and while many of the most popular options movement around on the list, "Hey guys" has really topped the nautical chart for the full decade. Withal, information technology'due south possible information technology will lose its standing in the coming years as creators movement away from gender-specific language in an effort to be more inclusive. As that transition occurs, we may see gender-neutral options similar "Hey everybody" move upwardly on the list.

Here'due south one more than breakdown of openers, which looks at how the pop greetings pause down across specific YouTube communities. While "Hey guys" wins in a few categories, it'south interesting to encounter how some communities have created their own cultures with a distinct communication style, like tech opening with "Ladies and gentlemen."

What does this mean for y'all?

Personal, accurate content will always have a place on YouTube. If your brand tin lean into vlog-manner content or put a more personal impact your brand videos, you may come across an uptick in traffic.
Whether you like it or not, your opening line does have an affect on how people appoint with your content. If you're unsure what to say, consider one of the lines from this list to get started and see what feels right over time.
Inclusive language is becoming more and more than important to audiences on YouTube (and elsewhere on the Internet and in real life). Whenever possible, utilize linguistic communication that's gender-neutral.

Believe it or not, cats and dogs are emerging audiences for YouTube.

This may sound like a faux tendency, but we're actually not kidding: Cats and dogs are both audiences that are driving increasing amounts of content on YouTube. Loving pet owners often like to give their cats or dogs something to watch while they're out for the twenty-four hour period, like turning on a playlist of bird recordings to entertain a solitary cat. Pets also attract content on holidays that are associated with fireworks, like New year's day's Eve. It's not uncommon for the pet possessor to throw on a calming video to go out playing for the night while they head out with friends, as you tin can see in the chart below.

What does this mean for you?

It's okay to think outside the box with your video content. If someone had told you 10 years ago to devote hours to video content for cats, you probably would have laughed at them. Today, though, pets are a real audience on YouTube and in that location are successful creators raking in the ad revenue as they draw in viewers.
If you identify a need in the market, consider how yous tin can fill in the gap with your video content. In this case, there was a need to keep pets occupied during long bouts of alone fourth dimension or stressful moments. Today's creators are solving that need with pet-specific content. How tin y'all do the same?
Understand that audiences on YouTube are evolving. It's okay if y'all have something you really want to create but y'all don't quite know where it fits into the content community. While it's ofttimes more than effective to have an audition in mind before you start creating, if you feel compelled to create something, give it a shot and see if the audience evolves effectually it.

LEGO is the all-time-performing brand aqueduct.

Finally, let's take a closer look at brand pages rather than independent content creators. LEGO has the highest view count of any brand page by a landslide; its views are almost double those of Vat19, the second nearly-viewed brand channel.

LEGO shares several different types of content on its aqueduct, all of which seem to piece of work relatively well. There'due south educational content similar the video beneath, which is conspicuously aimed at parents and explains the logic behind encouraging children to play.

So there are episodes of the LEGO Friends animated serial, similar this video, and product launches, similar this video. LEGO seems to have tried it all, proving that in that location'south no exact formula for success if you empathize your audition and what they might want to come across.

What does this mean for you?

Content that appeals across generations tin be especially successful on YouTube. Many of LEGO's videos are just as exciting to parents as they are to kids, and then there are specific videos that are conspicuously designed for parents while others are clearly designed for kids. Having that range of content helps to ensure that at that place's something for everyone on the aqueduct.
You don't have to just stick with one content type, style, or format. LEGO has tried tons of variations of its content, and many of them are successful. If yous feel like you're pigeonholed into a particular type of video, you may desire to experiment with something new and see how it resonates with your audience.
Brand video content tin cansucceed on YouTube. If you're putting off your video marketing strategy because you recollect there'south no place for brand content, remember once more. All it takes is one video to go started!

Closing Thoughts

Trying to proceed up with the trends in any infinite can be daunting—and in the video earth, where platform algorithms and features seem to change on a daily footing, it can be especially difficult. Thankfully, YouTube is particularly transparent in going through this data and sharing nigh what'due south surging beyond the platform.

And then, for your next product project, consider the takeaways from these YouTube trends and play around with applying them to your own make or industry. You never know what you lot might discover!

Source: https://www.lemonlight.com/blog/what-do-people-watch-on-youtube-in-2021/

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